The Odyssey Scoop
The Evolution of a Logo

Since the beginning in 2000, The Odyssey Scoop has been given several different flavors. Take a look at the progression of The Odyssey Scoop logo timeline:

2002-2010 2006-2010 2010-?

The site experienced its birth pangs from 2000 to 2001. Founded on December 22, 2000, the "Scoop" was originally a slightly disorganized mess of new information. The site was hosted on a free web hosting service.

During the process of creating a logo I had to think of a name. I finally came up with "The Odyssey Scoop" as the title, thinking it was original as can be, only to find out months later that it was already being used by Focus on the Family Clubhouse magazine. Oops. I left the name the same regardless and the name has stuck ever since.

On November 10, 2001, The Odyssey Scoop redesign was published with a black background. The organization of the site's features began to take shape. View a sample of the original black design here.

Before releasing the site with a white background, a preliminary logo was created, though never used.

Our newsletter went out with a logo slightly different from the 2002-2010 logo, with an addition of Lucy Cunningham-Schultz.

On June 19, 2002, the Scoop's redesigned was published with a white background and design that would be used until 2010. The structure of the site was pretty ironed out and more consistent. During these years, the design was tweaked several times for necessary improvements, but the overall layout was kept intact. View a sample of the original white design here.

With a need for consistency, an updated look, and improved organization, The Odyssey Scoop re-launched on February 13, 2010 with the design you see now. The 2002-2010 logo was still used but was changed a month later (March 16, 2010) to the 2010 logo, the logo you see now. Adventures in Odyssey had entered a new era with an introduction of new characters, storylines, and updated character illustrations, and we wanted to match a whole new era of shows.

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