Hmm, interesting thought. I do have opinions on the "byte-sized adventures" storylines which the AIO Facebook page has been doing, but that's another topic for another time.
When I initially saw the name, I just took it as a new addition to the many fun references that we see made to the Odyssey crew in AIO. We’ve seen this before. In the episode “Happy Smilers”, in the background of one of the hospital scenes you can hear the name “Dr. Crowe” being called on the intercom, referencing sound designer Jonathan Crowe. In the episode “The Vow”, when Chris does the intro, she reads from a magazine/book put out by the “Phlollar Press” publishing company, reference to AIO co-creator and writer Phil Lollar. I personally wouldn’t mind Hoobler Airlines being mentioned in an episode and adding on to our list here.
However, whenever I look at the word “canonical”, what comes to mind for me is the action of not only merely existing officially within a franchise but the very the object playing a major role within it. I think, taking it a step further, it would be cool if Hoobler Airlines made an
actual appearance in an episode. We can have an episode where Wooton and Penny travel somewhere and the airline they use is said to be Hoobler Airlines. They enter the airport and have the usual experiences one has when traveling, whether it be delays, lost luggage, airplane food, people reclining their seats in the airplane, watching movies, or the plane ride being bumpy. Of course, there would be a little more plot to it than that, but I can see a portion of the episode can be about the airline itself and its services. Then in future episodes Wooton and Penny can recount their experiences of Hoobler Airlines to the folks in Odyssey.
Wow, that was a lot. Overall, I would definitely be in favor of Hoobler Airlines making an appearance in the audio series.